Instituto de AstrofĂ­sica de Canarias - IAC - Instituto de AstrofĂ­sica de Canarias - IAC -

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And such a service could give Facebook a whole new avenue for growing its advertising business, said Ali Mogharabi, an analyst with Morningstar Investment Service. Match, which owns apps like Tinder and OkCupid, fell 22 percent, the worst single-day drop in its history, while IAC fell 19 percent, the most since As an investor, you want to buy stocks with the highest probability of success.

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Facebook had already been changing what information it makes available to other companies like Match as part of its efforts to improve its privacy reputation. Researching stocks has never been so easy or insightful as with the ZER Analyst and Snapshot reports.

Most dating apps make money by charging users for premium services, something Facebook might not have to do if it uses data from the apps to improve its advertising business.

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The announcement shows how Facebook is pushing forward with new products and initiatives for engagement, even as it tries to win back public trust after an outcry over how much data it collects from people online and what it does with it.

The detailed multi-page Analyst report does an even deeper dive on the company's vital statistics.

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An industry with a larger percentage of Zacks Rank 1's and 2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank 4's and 5's. It's packed with all of the company's key stats and salient decision making information.

Match, which has acquired its way to becoming the clear leader in the dating field, uses Facebook to authenticate users on some of its apps, making the social media network a key part of its business. The idea is that more recent information is, generally speaking, more accurate and can be a better predictor of the future, which can give investors an advantage in earnings season.

The technique has proven to be very useful for finding positive surprises. In addition to all of the proprietary analysis in the Snapshot, the report also visually displays the four components of the Zacks Rank Agreement, Magnitude, Upside and Surprise ; provides a comprehensive overview of the company business drivers, complete with earnings and sales charts; a recap of their last earnings report; and a bulleted list of reasons to buy or sell the stock.

A sector with a larger percentage of Zacks Rank 1's and 2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank 4's and 5's. The ever popular one-page Snapshot Iac dating are generated for virtually every single Zacks Ranked stock. With a new dating app, Facebook could potentially leverage its extensive web of connections among people and data on relationships -- users are able to publicize their relationship status on their profile pages -- as well as its massive financial resources, to compete with the incumbents.

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