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In its first law enforcement action against an online dating service, the Federal Trade Commission has reached a settlement that prohibits JDI Dating Ltd.

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Gio Benitez is in the social square with the details. They baited and switched. But the settlement order with the ftc prohibits the company from misrepresenting that service. This is one of the profiles it found to be a fake computer-generated virtual cupid. To avoid additional charges, members had to cancel at least 48 hours before their subscriptions ended.

In addition, the defendants are prohibited from failing to honor a refund or cancellation request that complies with their policies, and failing to provide a simple mechanism for consumers to stop recurring charges — at least as simple as the mechanism consumers used to initiate them.

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Users were not likely to see — much less understand — this icon. The fake Best swedish dating sites and messages caused many users to upgrade to paid subscriptions.

Relationship experts Mike telling us key things to look for.

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In addition, the defendants failed to tell subscribers that their subscriptions would be renewed automatically and that they would continue to be charged until they canceled. Sending messages is perfectly legal. As soon as a new user set up a free profile, he or she began to receive messages that appeared to be from other members living nearby, expressing romantic interest or a desire to meet.

And ABC news reached out to jdidating and we have not heard back. Requires you to subscribe before you can send a message. The defendants offered a free plan that allowed users to set up a profile with personal information and photos.

This is the first of its kind case here. Consumers were not required to access this hyperlink as part of the enrollment process. But they were fake profiles.

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Notice that name, heidihi. However, users were unable to respond to these messages without upgrading to a paid membership. Make sure it's not a picture too good to be true. They do not disclose the subscriptions will be automatically renewed.

Proving what you see online, well, it's not always what you get.

Federal Trade Commission

The injunction also bars the defendants from misrepresenting refund and cancellation policies, and failing to disclose clearly the terms of a negative option plan — before a consumer consents to pay. The settlement order prohibits the defendants from misrepresenting material facts about any product or service and, from failing to disclose clearly to potential members that they will receive communications from virtual profiles who are not real people.

A company is being hit with a major federal fine for allegedly using fake profiles to lure paying customers.

The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 2, civil and criminal law enforcement agencies in the U.

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But this morning the federal trade commission taking bold new action against some of those sites how they make the money. And the parent company calling itself one of the leading online dating companies. Stipulated orders have the force of law when signed by the District Court judge.

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This is the first of its kind federal fine. The wrong-doing will hopefully serve to place other companies on notice.

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More than a dozen dating sites, more than 12 million users, now facing more than half a million in fines after the ftc said the sites, run by parent company jdidating created fake profiles to entice users to upgrade. The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them.

The complaint and stipulated final order were filed in U.

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